Engaging Employees
In order to build a brand, you must create brand ambassadors inside your company. Jackie has partnered with HR teams to build employee engagement programs that boost the brand, create subject matter experts and thought leaders, and produce Great Places to Work with company culture programs, such as DEI committees, employee spotlights and awards, and much more.
Company Events
Engaging employees at company events, especially in a remote working environment where in-person events are limited, is essential to creating a positive company culture. Jackie has been partnering with human resource teams her entire career to create meaningful company values, mission statements, and visions and clearly communicate them to staff.
Building Community
Whether it’s attending events together, hosting employee award ceremonies, or shouting out employees that embody company values, building community is a pillar in the Marketing space and essential for growth-focused companies.
Creating a Corporate Identity
Marketing often supports Human Resource initiatives because the communication, design, and campaign skills are transferrable. The way you approach customer personas is a lot like how you approach employees. Jackie has launched many corporate values throughout her career. From branding them, to creating awards for those who embody them, to designing company swag and everything in between.
Executive and Employee Communications
Sometimes sensitive topics and information needs to be shared with employees from the CEO or executive leadership. Building the strategy and messaging for these kinds of communications is something that Jackie has done for many years. From managing and communicating staff changes, to announcing company mergers, and sharing progress updates on corporate goals - there is an appropriate strategy for every kind of communication.
Contact Jackie
jacqueline.brusch@gmail.com
(215) 760-4294