Demand Generation
A critical part of every business is whether it has enough demand to drive opportunities through the funnel. Jackie has worked on countless campaigns and strategies that drive company growth, a positive bottom line, and an overall satisfaction for the brand and its products.
Start with a North Star
Without an over-arching North Star goal that everything you do ladders up to, it’s impossible to deliver good results. North Stars are usually long-term and provide a guiding light for the people, processes, and programs that you initiate.
Develop your Strategy
Once your North Star goal is clear, you can then establish a strategy with pillars and key performance indicators that allow you to determine whether you are making the right decisions or if you need to reassess.
Team Roles & Responsibilities
Clearly set the expectations for your team. Everyone should understand their role and what they are accountable for achieving to ensure the greater program is a success. Celebrate the wins together and approach roadblocks collaboratively.
Set Key Performance Indicators
Determining KPIs ahead of launch enables you to regularly check in and analyze whether you are on or off track. If your KPIs are off track, you can easily use this data to pivot your strategy and subsequent tactics to get back on track. If your KPIs are indicating over-performance, you may want to adjust your strategy to push the boundaries further for even better results.
Results & Return on Investment
By scaling teams and investing in the proper programs, Jackie creates marketing programs that pay for themselves.
Upon investing in a website rebrand and content marketing strategy, demo form fills increased 500% over one year, which made up 15% of that year’s opportunity pipeline.
Creating an always-on email marketing program made up 27% of the marketing influenced pipeline, creating customer upsell and cross-sell opportunities over the span of 12 months.
In 1 year, Jackie’s marketing efforts led the company to its highest-performing sales year. In year 2, Jackie and team developed the largest pipeline in company history.
In one year after attending two events in a new market, Jackie’s team produced 3x the amount of dollars spent in new logo opportunities, a 270% return on investment.
Over 12 months, 62% of Marketing Qualified Leads were sales accepted and moved into the opportunity stage, with 44% fully converted to deals won.
Within the first 6 months of owning a new market, Jackie’s team generated 3 new opportunities worth more than the largest existing customer.
Contact Jackie
jacqueline.brusch@gmail.com
(215) 760-4294